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"Our goal" Reports Susan Richardson, Senior Project Manager at WebXsposure, "is togive our clients the power and control to share their business information withmillions of internet users. When people in their area go online looking for theirproducts or services, their information should show up first."
A local search is performed when someone uses a local search engine to find productsor services in their area. There are many local search engines that are usedbillions of times per day such as Google Maps, Yahoo Local, MSN Maps and Local.com.These local search engines are internet versions of the outdated yellow page bookthat no one uses much anymore.
According to statistics authorities such as Kelsey Group, Comscore, and Neilson, 30billion searches for local information will be made in 2008. 79% of U.S. householdsdo some kind of search for a local service or product on a daily basis. 77% ofInternet users have looked for services and products within an area close to theirhome or business. 58% of all Internet search engine references are for locally soldproducts and services.
But Isn't Local Search just another flavor of search engine optimization? DerekBrown, CEO and Internet Marketing Authority at WebXsposure.com doesn't think so.
"A primary difference is the mindset of the business community." Explains Mr. Brown,"They have very different priorities and skills than the technology-driven ecommerceSEO adept. And it doesn't make sense for business owners to invest massive time andenergy to develop those skills."
The WebXsposure Local Search Enhancement Program, Search 4 It Local, increases thelikelihood of appearing in local search results by creating an optimized andenhanced online business profile for the client the profile that the web s largestsearch engines, online directories and industry specific portals use to serve upresults to consumers. WebXsposure ensures the accuracy of the profile s criticalbusiness data, such as address, telephone number, web address, email address andhours of operation, and further enhances the profile with purchase-triggeringinformatio n including the products, services, and/or brands that each client offers.A critical addition to the Search4ItLocal.com profiles is the formatting of theinformation, including but not limited to the use hcard microformating for addressand contact information.
Local search is a discipline where few marketing experts have planted themselveslargely because they haven t figured out a way to make it pay for them.
"Mom and Pop shops and sole proprietorship, which make up a large number of regionalbusinesses can t afford to pay the steep consulting fees that experts charge." SaysMr. Brown, "Sure, big companies can afford to spend millions of dollars to increaseonline sales, but most of us don t have that, and many of us don t have a marketingbudget at all. That doesn t mean that the small businesses has to miss out, andthat's why we've stepped forward with Search 4 It Local."
Search4ItLocal.com brings a critical element of online visibility to the small tomedium size business market at a price well within their marketing budget.
