Released on: 31, December 1969
, Author: Rupiz Media
, Audience: Internet related
According to the National Advertisers' report, the platform hasbeen employed more for the B2B than B2C companies in the past three years.Initially, Web 2.0 was formulated to incorporate two-way communication throughuser-generated content on the websites including pod casts, videos, blogs andcomments. Then the potential of the platform began to be harnessed for B-to-Bsolutions. It soon became an integral part of the PR functions of any business andthus, Online applications were developed, based on this platform.
The key Public Relations' tools for B-to-B companies, accomplished through Web 2.0Platform include-
- Brand building: The 'branding' or the 'image-building' is now being done throughformats like blogs, social networking portals, viral videos, wiki and throughin-house business websites- Lead generation: It is achieved through direct marketing (e-mail), SEO and SEMtechniques- Customer Loyalty: A loyal customer-base is created through interactive webinarslike blogs, e-communities, forums and pod casts
The B-to-B companies are in a better position to afford new media platforms like Web2.0 than B-to-C companies which utilize paid keyword searches, Online advertisingand social networking for positioning and promotion of their brands.
Meenakshi Wali, Co-Founder and Business Development Head, Rupiz Media (http://www.rupizmedia.com/), states, Web 2.0has enabled greater participation and consumer involvement in B2B companies, hence,instilling faith and trust among the users for the product and increasing itscredibility manifold.
The simultaneous growth of the B2B companies in the Online marketing sector and risingpopularity of the Web 2.0 platform can be accredited to the application's want ofaccessing the market and B2B media's need for more Online traction.
Source: Express-Press-Release.com
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