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Learn how to Attract Online Surfers to a Site and Retain their Interest
(DUBLIN, IRELAND) Does an airline ticketing website offer low fares or cheapflights? The answer matters if you ask web expert Gerry McGovern. During his manyyears of web research, he learned that a disconnect had occurred between the airlineindustryÂ's web content and what the average traveler typed into an online searchengine such as Google.
In McGovernÂ's latest book, Killer Web Content (AC Black  a division of Bloomsburg,Nov 2006), he uses his findings to bridge the gap between the terminology of thebusiness world and the search phrases that online customers commonly use. Throughthe help of Customer Carewords, McGovern helps organizations comprehend whatcustomers are seeking on the Internet by identifying the words they utilize insearch engines.
Ninety percent of those who visit a website will only read 10 percent of thecontent. Killer Web Content shows businesses how to make the most importantinformation easily accessible to retain the attention of the customers once theyhave entered the site. Most importantly, organizations need to highlight the wordspeople want to read once they have searched and arrived at a webpage. For example,when customers search cheap hotel, they want to read about a budget-minded boutiquehotel on the page.
This business-targeted guide includes sections that explain the theory of successfulweb content, how to practice the theory and the importance of proper research andcollaboration in compiling an effective website. Killer Web Content also addressessuch timely and popular issues as texting, blogs, RSS feeds and e-mail newslettersfor composing strategic marketing and communications planning.
McGovern can discuss: How to create greater value for websites and intranets by utilizing CustomerCarewords that focus on the actual language of customers or staff Why Customer Carewords work well in conjunction with search engine optimization(SEO) keywords that help bring customers to a website How treating web content as a management tool can actually refine the content tomaximize results
Gerry McGovern, a native of Ireland, is a highly respected expert on web contentmanagement and international speaker. Since 1994, McGovern has mastered the writingof web content and has consulted such organizations as Microsoft, HP, UCLA and U.S.and U.K. governments. McGovern has also written three other books and has conductedworkshops with his material in 35 countries. His company, Gerry McGovern,specializes in creating websites for organizations that get them the attention theywant and the most impact with their web content. Winning numerous honors includingInternet Industry Person of the Year from Web Ireland in 2000, he has gained muchclout in the industry. He was also included in the 100 Most Influential Figures inE-Commerce in the U.K. and Ireland by NOP World and E-Consultancy in 2004.
