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Web Site Traffic - The Red light Green Light Test
If there is ever a topic that generates more discussion online than any other, ithas to be one about web site traffic.More specifically how to get it. It is a fact that without it, the best web sitemight well look beautiful, but couldbe totally useless. Therefore, for online success, good quality traffic isessential. But the huge issue for webmastersis what kind of traffic really is best.
Geoff Carter, CEO of www.MarketingHelpline.com says: Â The way I sort this out issimple as I use the red light,green light tests. Understand the differences and your business will simply thrive.Failure to understand and youmight as well go back to a day job!Â
First, the red for danger test!
Without doubt, it is easy to identify 'red' traffic. Sellers of such traffic can beeasily identified as their ads often statethey can deliver thousands of 'visitors' fast and at a price that is rarely morethan several pizzas. On the face of it,this looks like a good deal. Yes, you can get visitors but the big question is: Arethey targeted? Usually, they are not.So, webmasters get visitors that might not have any interest in their product orservice. Thus, the chance of a sale fromthis traffic is minimal. The fact that such traffic is coming from unknown sourcesshould be a big concern too, so: Beware!
The alternative is green traffic test.
Now, if you really want high quality traffic, you must ensure it is targetedtraffic. When traffic is targeted, it means it isthe right kind for your web site. Geoff Carter calls this the 'green' traffic test.For example, if your site is selling golf clubs,then the people i.e. the traffic coming to your site needs to be specificallylooking for golf clubs. There is no guaranteethese visitors will buy your products, but at least there is a far better chancethey will because you know they are atleast interested in golf.
Also, targeted traffic is best if it is double-qualified. In the golf example above,this is where a web site selling golfproducts also displays an ad, say, about golf courses. A visitor to the golfproducts site on seeing the golf courses ad,might be moved to click on the ad and hence arrive at your web site; now that isdouble-qualified traffic. These givea quality of visitor like no other and hence are the best you can get.
But the big question is where can webmasters get quality targeted traffic?
New forms of pay-per-click ads are being placed on innovative keyword-driven highlyoptimized web sites that havebeen specially designed for this sole purpose. Here, an entire web site is builtaround a single keyword e.g. golf, and golf product ads sit perfectly on them so if clicked they can drive traffic toyour golf-related web site.
Finding these keyword-driven web sites is not easy but they are available. Find oneand your business could changedramatically. A concern for discerning webmasters could be the price of ads and howthe price will vary for the 'hot' keywords. They need not worry as all ads for any keyword are exactly the same price!So, it helps you keep controlof the ad budget as bidding is a thing of the past, too.
In summary, here are Geoff's five top targeted traffic tips:
1. Be on your guard when offered thousands of visitors from unknown sources.2. If the price of traffic seems too good to be true, then it probably is.3. Don't buy traffic that is not specifically targeted for your web site.4. Order targeted traffic advertising campaigns from reliable sources.5. Try the new form of ads for targeted traffic with fixed-price click-through rates.
Go with the green targeted traffic test for your business, and say 'no' to therandom red visitors because using these sourcesyou will wait a long time for business success. But as with everything, you have tobe the judge what is best for you.
Geoff Carter is actively working online to help individuals and businesses toadvance fast and quality targeted trafficgeneration is just one field he operates in to help others. Terry Dean, the legendof the Internet said of Geoff:
"Â he is definitely someone I'd recommend to others. His professional educationbackground is a tremendous asset and resourcethat everyone needs to take advantage of for their Internet business. He is abrilliant thinker and has a knack for breaking everyproject into simple step-by-step systems..." Terry Dean - Internet Marketing Coach
For more information, contact Geoff CarterEmail: geoff@marketinghelpline.comOt her helpful information can be found at: http://www.marketinghelpline.c om
