Released on: 31, December 1969
, Author: Rupiz Media
, Audience: Internet related
The ecosystem has finally evolved. Today dotcoms are destinedfor a good run. Owing to this Advertising has enormously evolved as an onlinebusiness model. Apart from the great liquidity there is also faith that people havein Internet business.
The Search Marketing industry is another dimension to this. SEO has evolved as adiscipline in itself and it is annexing new grounds for expansion.The recently held IAMAI-Pinstorm Search Marketing Seminar claims that there are intotal, 41630 companies advertising on search in India. Over 37mn Internet usersgenerate around 1bn searches, or it s a Rs.236cr market in India and only 1/3rd ofthis amount is spent by the Indian organizations.
But why makes the search so proverbial? Search marketing helps you manage your marketing effort. Mahesh Murthy, CEO Pinstormputs it as a true indication of the intent- every search signifies that the rightprospect from the right location is looking for the right information about theright product at the right time. This is absent in traditional media where themarketer is not aware as to what stage of the buying cycle the reader or viewer isin.
If we talk of the imminent trends then experts opine that the long tail of searchwill get longer. Peeyush Bajpai, co-founder Raftaar.com feels, The future of searchon the Internet is across various digital devices, and non English based- maybe evenbilingual.
Marketers are increasingly becoming keen to make their websites search-friendly.Hence we see the sprouting of Online Media agencies. Rupiz Media(http://www.rupizmedia.c om/) is one such endeavor is a virtuoso in the InternetMarketing domain. Having proved its mettle in the UK for over 3 years now, it hasnow forayed into the Indian scenario.
Rupiz Media encompasses all aspects of online marketing namely Search EngineMarketing and Web application Development.
Mr Rupinder Khurana, the co-founder and Director of Rupiz Media remarks, At RupizMedia it expands the influence of SEO. We believe in working out a viable strategywhereby we not only build and promote a client site to search engines but also tothe user base (and, in turn, back the engines via user generated content, blogs,etc.
The USP of Rupiz Media group is its home-grown cutting-edge search technologycalled the Search Matrix . Covering the alpha and omega of search, it aims todeliver maximum efficiency for each search campaign , as Ms Wali, the Co-Founderand Business Head of Rupiz Media puts it.
Source: Express-Press-Release.com
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