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Both online and mortar-and-brick businesses increasingly find English indispensable.Fortune 500 Companies spend $3 Billion a year to teach employees basic English,according to one recent report. Poor English has even cost the British governmentalmost one-billion pounds for just one badly written pamphlet. Nearly every businessin the global marketplace increasingly relies on written English. Many governments,businesses, and others need to write English well. Increasingly, translation hasbecome important in this writing. WhiteSmoke offers a unique and truly comprehensivesoftware solution.
WhiteSmokeÂ's software allows users to achieve perfect English grammar in theirwriting with English grammar check, English grammar corrector, and English grammarlessons. Users instantly enrich their writing with relevant adjectives, adverbs, andphrases using unique, patented Natural Language Processing technology that allowWhiteSmoke to make context-based suggestions for synonyms and style-enrichment. Itsdictionaries provide extensive entries about usage, history, and the subtleties ofmeaning that other software dictionaries leave out. Its proofreading functionscorrect grammar and spelling no matter what software the user has been writingwith but go well beyond that by offering text enrichment, style suggestions, andtemplates for different writing contexts.
Not all English writing is the same. WhiteSmoke recognizes that the medical writer,business writer, legal writer, and creative writer each needs a different set ofsolutions. So WhiteSmoke has developed specialized profiles for Medical, Business,Legal, and Creative writing. Over 600 templates provide examples of typical writingfor each area. Writing enhancements, synonyms, and style recommendations are gearedto the particular writing. The two new features increase the ability of WhiteSmoketo provide context-sensitive assistance.
WhiteSmoke's new Top Expert Forum provides users direct access to top-quality onlinehelp for: basic English grammar; English vocabulary, idioms and synonyms; verbs andtenses; and punctuation; among other topics. There are also areas for users toprovide each other support and feedback on their own writing, to offer templates toeach other, and to share solutions. Users ask specific questions and receive answerfrom Top Experts in English.
Top Experts are mother-tongue English speakers, including former professionalEnglish teachers who know well how to help others with writing. WhiteSmoke employslinguists, former college writing teachers, former high school English teachers andother well-trained professionals to assure that its software and its Top ExpertForums provide the most professional and best English writing help possible.
"English has become the lingua franca of globalization," says Hilla Ovil-Brenner,WhiteSmoke's CEO. "Our software has been designed to help users get their messageacross effectively. The new Top Expert Forums provide additional support fordifficult writing situations, furthering our goal of providing customers with thebest English-writing solutions possible."
Even with English as the lingua franca of globalization, translating English intoanother language correctly could make money for a business. And it costs governmentsmillions of dollars to do. However, getting the words right in a medical settingcould save lives. WhiteSmokeÂ's new suite of translation dictionaries for seventeenlanguages continues the companyÂ's efforts to bridge global communication. Thedictionaries serve as an additional feature to its software.
Globalization has created an explosion of multi-lingual populations all around theworld. Translating into different language is complex and time consuming. The newonline dictionaries offered by WhiteSmoke to enhance its writing software seeks toalleviate some of these issues. The initial release of the new dictionaries willcover seventeen languages: Arabic, two forms of Chinese, Danish, Dutch, French,German, Greek, Italian, Korean, Polish, European and South American Portuguese,Russian, Spanish, Swedish, and Turkish. More languages will soon follow.
But the importance of translation goes beyond mere convenience or even money.Researchers at the University of Michigan recently found that medical translationerrors have critical consequences, from misunderstandings that can lead to delays indiagnosis or treatment to unnecessary hospitalizations. Health and life couldliterally be on the line in the field of medical translation. Yet, little attentionhas been paid to the accuracy of medical translation.
"Poor translation in medical settings could potentially cost health and lives," saysOvil-Brenner. WhiteSmoke's award-winning writing software already has distinctivefeatures to improve medical writing and medical terminology. "Now, with WhiteSmoke'sentry into the area of translation dictionaries," continues Ovil-Brenner, "we planto use our medical writing expertise to help." Its rich English dictionary includesidioms, parts of speech, extensive definitions, and a unique comprehensiveexplanation of each word that help assure accurate usage.
"Without quality translations of medical documents in the language of theirpatients, [doctors] cannot provide [the] best quality care, and patients are at riskfor receiving inferior care," says one of the University of Michigan researchers,Dr. Michael Fetters, associate professor of family medicine. The research focused onaccurately translating written materials from one language into an equivalentwritten form in another language. WhiteSmoke's software also focuses on writtencommunication.
While not necessarily life-threatening, good translation is increasinglymission-critical for governments, courts, and businesses. One estimate has variouslocal and national branches of the British government and courts spending as much as100 Million Pounds a year on translating documents into other languages. WhiteSmokesees the Top Expert Forum and the new translation dictionaries as importantsupplements to the legal writing contexts of its current offering as well as to themedical writing support it provides.
Translating from English is business-critical as well. One recent business marketingreport noted the importance of effectively translating English web pages. "Forglobal companies, translating their content into other languages can be atime-consuming process that delays the launch of new pages and campaigns," writesMike Moran for WebProNews. WhiteSmoke's translation dictionaries include aspecialized business thesaurus in addition to a standard thesaurus.
In addition to its new translation dictionaries and Top Expert Forum, WhiteSmoke hasbeen offering online English lessons for some time. From short articles on finerpoints of grammar and punctuation to how-to help on various types of writing (suchas letters, business plans, essays, or songs) the online  English school atWhiteSmoke provides users help that goes well beyond grammar checking. The wholepackage is a bit like consulting a personal tutor online. WhiteSmoke adds newcontent to its web site nearly every day. Now, the new forum adds true interactivityand personalization to its content, as Top Experts reply to specific writingquestions.
All of these innovations grew out of a conversation that Ovil-Brenner, CEO ofWhiteSmoke, had with her father. He commented on the poor quality of written Englishcommunication among his professional medical colleagues, many of whom spoke Englishwell. Ovil-Brenner decided to find a solution for poor English writing that would beeasy to use and really help writers at all levels to improve their English.WhiteSmoke was born from this idea in 2002, and began offering its software early in2006. It has had great success in selling the software, and many articles haveextolled the virtues of the initial product. These new features further WhiteSmokeÂ'sefforts in the service of improving English writing.
And WhiteSmoke has arrived on the scene just in time. One research study concludedthat poor English disturbs the large English-language customer base for outsourcedcustomer services more than a lack of knowledge or poor service. Service companieshave started to rely on written English to avoid misunderstandings due to spokenEnglish. WhiteSmokeÂ's solutions and the new features help businesses that, like thecustomer-service industry, are increasingly reliant on written English.
Using WhiteSmoke software while writing and consulting with the Top Expert Forum andthe  English school will keep businesses writing the best possible English. The newtranslation dictionaries help assure that an English word is just the one that thewriter meant to use. These new offerings from WhiteSmoke will add importantcomplements to the company's one-click support for medical, business, legal, andcreative writing.
### 30 ###http://www.whitesmoke.com For more information: David Brown / 972-50-3289279 / david@whitesmoke.com
Cont ent Sources:
John Devorre (lawyer fined for bad writing) http://www.law.com/jsp/article .jsp?id
