Released on: 15, December 2005
, Author: Practice Building Center
, Audience: Internet related
Doctors today are finding it harder to grow their practice. Unofficial sourcesestimate a failure rate of 50% of practices. In the 1980's during the healthinsurance golden years, even a mediocre DC could make $150,000 to $250,000. Today,the average income for a DC has declined to $70,000 to $80,000 and skyrocketingmalpractice rates and challenging insurance plans are forcing doctors to address thebusiness side of building their practice.
But one entrepreneur is helping doctors to overcome these factors and in some casesthrive again. Ben Cummings, founder of Practice Building Center, began working withdoctors ten years ago to teach them marketing skills typically reserved forentrepreneurs. "Doctors kept calling us saying they needed to learn advertising andmarketing ideas to help them compete. I was lucky enough to see how some toppractices were successfully bringing in new patients, so I quickly discovered whatworked and what didn't."
Ben Cummings recommends 5 things doctors can do to attract more patients:
1. Target Your Marketing: Don't play blind archery. Doctors tend to be talked intoineffective advertising ideas by sales reps who frequently encourage them to do massmarketing. A doctor will spend less and get better results with target marketing.One doctor chose to target market himself to golfers. Doing so grew his practice65%.
2. Neighborhood Marketing Works: Research shows that over 90% of patients residewithin a 3 mile radius of the practice. That means that your highest probabilitycandidates live in neighborhoods closest to your practice. Smart doctors are gettingexcellent results with direct mail which target these households. In this way, theyare getting their message delivered only to those candidates most likely to becomenew patients.
3. Use a Guarantee: While a doctor can't guarantee a cure, they can guaranteepatient satisfaction. Doing so makes you instantly stand out. Very few patients willask for a refund. But they love the gesture and many say it was the reason theychose to try the practice. The use of a guarantee can be very effective.
4. Make an Irresistible Offer: For doctors to attract more patients, they shouldlook at ways to make it easy for people to try out their service. One excellentsolution is to offer a free exam. This provides a risk free way for patients to testthe waters and opens the doors to many more potential patients.
5. Use Dramatic Marketing to Stand Out: Studies show we have a scant 3.5 seconds tograb the prospects attention. To stand out, use creative and unique marketing. Forexample, we have doctors mail out real wood postcards with the slogan, "Is this howyour back feels?" This mailer produces excellent results because it just can't beignored.
Ben Cummings develops effective promotions for doctors to attract a steady stream ofnew patients. For many more marketing ideas and tips on practice building visithttp://www.practicebuild ingcenter.com.
Source: Express-Press-Release.com
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