Women Online Shopping- A Growing Majority

FOR IMMEDIATE RELEASE12/18/2005

Women Online Shopping:A Growing Majority

Woman and online shopping have rapidly grown comfortable with technology and theInternet. As of 2004, they comprised 51.6% of US Internet users, and that figure isexpected to rise. This growth is already affecting everyone who does business on theInternet.

http://www.eatingmedialunch. net/TH/E-Commerce%20Online/E-C ommerce.htm

Attention: Marketers, Advertising Agencies, Retailers and Online Content, News,Entertainment, Gaming, Health Care and Travel Sites.

The Internet may be reaching a tipping point. Females now make up a majority of theUS online shopping population, and their numbers are growing. As women, who dominateoffline spending, extend their influence on shopping and buying online, they willtransform content, commerce and marketing. Are marketers, agencies, retailers andcontent sites prepared for the women's Web?

Females have long embraced the Internet as a communications medium, having shownstrong interests in online games, health content and music, but now adult women, whodominate consumer spending offline, are shifting more and more of their shoppingonline. As the female influence grows across the Internet, companies will need toadjust and shift to selling techniques that appeal to women, including word-of-mouthmarketing, personalized e-mail and relationship-building continuity programs.

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Key questions the Women Online in the US report addresses:

How large is the female online population in the US?

How quickly is it growing?

What can companies do to reach the growing female majority?

Will females drive future growth in online shopping?

What activities do females pursue online?

And many moreÂ

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Contact Gary Neame for more insights into this topic. Direct line: (643) 337-9657Email: onefreekiwi@xtra.co.nz Other helpful information regarding the event can befound at: http://www.eatingmedialunch.ne t/TH/E-Commerce%20Online/E-Com merce.htm.

http://www.eatingmedialunch. net/TH/E-Commerce%20Online/E-C ommerce.htm

For More Information Contact:

Gary Neameonefreekiwi@xtra.co.nz http://www.eatingmedialunch.n et/TH/E-Commerce%20Online/E-Co mmerce.htm

Source: Express-Press-Release.com

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