World`s First Media Rich Digital Magazine

The 'virtual' or 'digital' magazine download is a popularalternative to paper based magazines and is an emerging market growing atapproximately 17% per year. Electric Empires has just entered the fray with a newtype of enhanced digital magazine for the desktop called High Horse.

Spokesperson Jeremy Blomley, a long-time aficionado of digital magazines, said hewondered why these downloads were just imitations of paper based magazines whentechnology was so advanced. 'Why are digital magazines for the desktop so static, sounable to deliver rich media elements such as music, video and animation?Â' he asks, And why the one user license - they're not a productivity tool  when paper basedmagazines are often shared?Â' And, during initial market research, he found that mostmachines failed to do a proper install due to lack of drivers or some other glitch. In one case the download, registration and activation was a ten step process  wefound most people became so frustrated that they just gave up.Â'

And so High Horse was born. Jeremy explains 'We've integrated interactivity withrich media in a desktop magazine deploying music, video, animation as well asinsightful articles. But best of all weÂ've removed the cumbersome installationprocess and eliminated the one user license - we want our magazine to be read, wewant you to burn it on disc and share it with your friends and family just like apaper-based magazine.' To celebrate the magazineÂ's launch theyÂ're offering anintroductory price of only US$5.95, and if distributed amongst family and friends, afew pennies.

Mr. Blomley has even grander visions for the future of digital publishing. 'Imaginecorporate reports that are alive with rich media and not a boring PDF file? Or whatabout educational publications, perhaps for kids?' Already Electric Empires is welldown the track in that regard, soon to publish a rich media (virtual) reader forkids. 'I met last week with the state's leading supplier of educational materials toschools and their first question was, WhoÂ's seen this? I said nobody, so we agreedto a distribution deal on the spot.'

So we asked Jeremy whoÂ's seen High Horse? 'Nobody really - it might be a slow orfast process depending on the public response, but seeing is believing. I justshowed it to a government panel comprised of eminent business leaders - theyapproved a developmental grant without even opening the Business Plan. They told meI didn't need one - I just had to get people to see it.'

Hopefully they will.

ENDA media demo (Mac or Win) is available  please email

Source: Express-Press-Release.com

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