Released on: 20, October 2006
, Author: Mr. Anuj Singhal
, Audience: Computers related
Xerox India Ltd. has recently initiated a countrywide channelengagement programme called  Momentum 2006Â' as an initiative to strengthen itsrelationship with the channel community. The month-long (October14-November14)channel Programme is aimed at forging a strong relationship with the channelfraternity and imparting all the necessary information and product knowledge toaccelerate office product sales simultaneously.
The event will be hosted in 15 cities altogether covering all the key markets inIndia covering Kolkata, Chennai, Trivandrum, Lucknow, Delhi, Chandigarh, Hyderabad,Mumbai, Jaipur, Nasik, Ahmedabad, Trissur, Kottayam, Kochi and Indore.
 Momentum 2006Â' has been designed to serve as a platform to educate channel partnersand resellers on the competitive advantage of Xerox Office products and offer themtools to sell more efficiently and ensure profitable returns. It will offer producttraining, access to Xerox Partner Portal, incentives and certification to sellhigh-end multi-functional products. In addition, it will enable the channel partnersto sell extended service packages, offer sales leads/referrals and provide jointmarketing support.
On the event held in Kolkata, Xerox showed a presentation highlighting Xerox'srenewed focus on the IT hardware arena and the company's latest way of addressingthe channel business for all the office products and supplies. The sub-distributorsalso floated a few attractive on the spot schemes on the occasion.
As Marketing Manager, Channel Programs, Xerox India, Jose Leon said, "We arefocusing hard on the SMB and SME market segment as it is considered to be one of thecrucial market segments and launched a new range of products targeted at thissegment. On the channel front, we are concentrating on the T3 partners along withthe T1 and T2 partners as well so all the programmes run by the company percolatesdeep down the whole channel."
The company is also keen on increasing the retail presence throughout the countryand is ready to extend support to all the interested partners, be it mono-brandretail or a multi-brand one. Xerox currently has 180 plus mono-brand and 1400 plusmulti-brand retail partners throughout the country, who are doing business withXerox on a continuous basis.
As far as the market growth is concerned Xerox wants to grow on par with the overallmarket growth. for more news http://www.itvarnews.net
Source: Express-Press-Release.com
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