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YourTreasuredPet.com, a division of First FountainHead Group, LLC, exclusiveinternet distributor of America s own pet blanket manufacturer, Invisible HealthInc, was alleged to be a threat to one of America s largest BABY BLANKETdistributors. Initially thought to be an April fool s prank, it proved to be real.
YourTreasuredPet.com received a demand to cease and desist using MIRACLE PET BLANKETas a proposed trade name. Mr. Michael Gatten, owner of the trade name MIRACLEBLANKET , a baby swaddling blanket, apparently feels that the term MIRACLE PETBLANKET poses a threat to his baby blanket distribution organization. Counsel forMr. Gatten feels that use of the term Miracle Pet Blanket is a violation andinfringes upon the trade name "Miracle Blanket "
Even though counsel for YourTreasuredPet.com believes that Mr. Gatten would have ahard time enforcing his cease and desist demands, Company Chairman, Mr. Elroy E.Erie, has decided not to take the route of possible litigation, as threatened by Mr.Gatten s counsel.
"We do not - in any way - feel that we infringe upon any trademarks held by Mr.Gatten or anyone else. We were very clear and specific in our proposed trademark,which was being test-marketed. We certainly could be interested in dialogue withMr. Gatten to learn in what way Miracle Blanket for babies could be affected in anyway by MIRACLE PET BLANKET, clearly a product for pets."
In a show of good faith, YourTreasuredPet.com is now distributing its blankets asPERFECT PET BLANKET , a trade mark held for some time. We have already deleted theterm MIRACLE PET BLANKET from our website.
Mr. Erie continued: "We certainly believe that we would prevail if forced to defendour position in court. Rather, we feel that our energy and resources are bestutilized by concentrating on the success of our product lines and building ourAffiliate Program. By the time this would arrive in court, we will have served manymore people in a positive way. Perhaps Mr. Gatten s counsel could have suggested amore amicable approach, which would surely have received a more positive responsefrom us. Instead, he chose a hostile approach from the outset, knowing full wellthat it has little chance of succeeding.
Mr. Erie concluded by wishing Mr. Gatten all success with his ventures and hopesthat this approach by Your Treasured Pet will contribute to a mutually beneficialoutcome for all parties.
YourTreasuredPet.com, a division of First Fountainhead Group, LLC, based in LasVegas Nevada, is the exclusive internet distributor for PERFECT PET BLANKETSmanufactured by Invisible Health, Inc, located in Rockford, Minnesota an awardwinning producer of pet care products in use worldwide. For more information on thePERFECT PET BLANKET , please visit www.YourTreasuredPet.com.
