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mediaFORGE widgets are fully customizable based on specific marketing goals andobjectives, and most importantly, they can socialize existing advertising assets. Bysupplementing banner-ad campaigns with the mediaFORGE widget distribution platform,marketers can now leverage current budgets to create innovative conversationalmarketing tools.
mediaFORGE adds an entirely new social dimension to banner ads by incorporating awidget as an engagement engine. As visitors roll over the ad, a flash-based widgetappears that allows users to interact with content whether it s shopping, browsingpersonalized specials, buying last-minute deals, viewing videos or pictures, orlistening to music. With this new model for incremental brand interaction,mediaFORGE fosters an enjoyable user experience.
Not only are mediaFORGE widgets-ads immersive, they are also downloadable to thedesktop or embeddable within social networks.
Overstock.com, a client of mediaFORGE, features a live widget as part of itsonline banner campaigns. When a viewer mouses over the banner, a visually richwindow emerges to showcase up-to-the minute deals. Each section of the widget isclickable and browsable so that visitors can see and buy the Top Sellers, DailySteals and Clearance specials for the day. Overstock also offers a mediaFORGEcreated desktop app, available as a free download for customers to receive exclusivedeals without having a browser open. mediaFORGE s banner technology produced a 12%increase in ROI for Overstock.com during the test campaign.
Consumer audio manufacturer Skullcandy, another early adopter of mediaFORGEtechnology, has added a MySpace media player into its online banner advertisements.When users hover over the banner, they can immediately engage with the visually richwidget to watch snowboarding videos, listen or download music, download wallpapers,view artwork and watch slideshows--without ever leaving the widget. Fans can alsoembed the widget into their profiles across all major social networks and blogs.
Online dating website SinglesNet uses mediaFORGE technology to display a MySpacegame within their banners. Users can embed the game on their profile across varioussocial networks from the banner.
We re not only offering a more effective platform for online branding andvisibility within conversational media, but also providing a way to actually provereal world ROI, said Tony Zito, CEO and Founder of mediaFORGE. And, the mediaFORGEad platform lowers the effective cost (eCPM) of existing rich-media ad campaignswhile also increasing interactions, distribution, and the viral nature of brandedwidgets. Now marketers and advertisers can reach, engage, and monetize interactionswith specific target audiences.
According to TWI Surveys and Forrester Research, spending on conversational mediawill surpass traditional marketing spend by the end of 2012. While 98% of marketershave Web 2.0 on their 2008 to-do list, many don t know where to start. mediaForgeprovides an easy path into social media and web 2.0 marketing.
About mediaFORGE
Founded in 2005, mediaFORGE is socializing and monetizing branded, immersive andportable widgets that leverage existing online advertising inventory. The companyreceived a $1.5 million Series A in July 2006 led by Prospector Equity Partners andprivate equity firm Gazelle Investments.www.mediaforge.co m
Media Contact:Megan SaulsburyFutureWorks PR(408) 720-8228 ext. 104megan@future-works.com
