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Avangate Pinpoints Importance of Intelligent Automation Solutions to Drive Profitfor Software Business, at ISDEF Spring 2007
Avangate BV, shareware registration service and e-commerce provider for onlinesoftware sales, yesterday announced the commercial release of myAvangate, itsproprietary reseller management system.
The event took place at ISDEF Spring Conference 2007 in Moscow were Avangate alsodelivered an interactive presentation regarding efficient sales strategies tosupport software business development, with a focus on automation solutions andmeans to increase revenues. myAvangate has been designed especially to answer suchchallenges, provide control over the sales channel and gain time to focus on corebusiness.
"Managing the sales channel proves critical to the development of a softwarebusiness as it directly triggers either success or failure. Experience shows thatmost software professionals focus on the development of the software itself, designfantastic products just to loosen focus on the sales process" considers Carmen Sebe,CEO Avangate BV.
"Products do not sell by themselves and the natural flow 'develop - license - sell -earn' is easily disrupted. myAvangate gives software vendors the productive andeffective tools they need to manage resellers and end-users," ads Carmen Sebe.
myAvangate business logic is based on AvangateÂ's knowledge and understanding of theelectronic software distribution industry, as well as clientsÂ' feedback and businessneeds. One of its main attributes is scalability, which makes it a powerfulmanagement tool for both small and medium companies  automating the process andmanaging all sales with minimum human assistance, and large companies  freeing timefor sales department to focus on business.
"Sales force in software companies should drive their efforts in finding newopportunities and further developments, not just maintaining the existing business,delivering products, keys, supervising payments and filling in huge reports" pointedout during the ISDEF conference Iulian Brayer, Account Manager Avangate B.V."Existing business can be almost completely automated with the right tool.myAvangate is such a tool: scalable, flexible, reliable", summarized Iulian Brayer.
myAvangate takes over the demanding routine and organizes the sales process,increases revenues while decreasing hassle for resellers, acting as aself-sustainable system.
Launched as candidate release open for testing in November 2006, the service hasbeen completed with supportive updates as well as completely new functions. A widerange of features are available now and will be regularly upgraded: license andactivation keys automatic delivery (code or binary), customizable end-user andpartners sign-up interfaces, support for complex license schemas, internalmessaging, advanced reporting tools, multilevel access rights management for salesdepartment, online payment or wire transfer, orders and invoice management,end-customer registration system. Please visit avangate.com official page for a fulllist and details of myAvangate features as well as  how it worksÂ' literature andlicensing schema.
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About Avangate
Avangate is an eCommerce platform for electronic software distribution incorporatingan easy to use and secure online payment system plus additional marketing and salestools, such as an affiliate management system, automated cross selling options,software promotion management, Internet marketing services as well as consultancy onhow to increase online software sales.
Avangate is produced and managed by GECAD ePayment, member of GECAD Group -delivering innovative IT solutions Worldwide since 1992. More information can befound on the corporate website, at: www.avangate.com
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