tyBit Ad Module Delivers PPC Alternative to Traditional Media Company reports response to ad module overwhelming

While most of the national economic forecasts call for arecession later this year, many businesses have already seen a downturn in newcustomers and recurring business over the last six months. How can businesses cutcosts while maintaining crucial advertising campaigns at the same time? Interactiveadvertising is all the rage but the specter of click fraud still remains.Traditional media is feeling the cascading pinch as businesses are hesitant toadvertise in a troubled economy. According to recent data released by the NewspaperAssociation of America, total print advertising revenue in 2007 plunged 9.4% to $42billion compared to 2006, the most severe percentage decline in over 50 years. Thedrop-off points to an economic slowdown on top of the secular challenges faced bythe industry, said Jennifer Saba of Editor & Publisher. The second worst declinein advertising revenue occurred in 2001 when it fell 9.0%. According to Saba, thegrowth in online advertising for Newspapers could not stave off the losses in print.National print advertising revenue dropped 6.7% to $7 billion last year. Retail adsslipped 5% to $21 billion. Classified ads plunged 16.5% to $14.1 billion.

I think we have the answer for traditional print and media, said Clarence Briggs,CEO of tyBit,Inc. (www.tyBit.com/?pdkw=alt-tradi tional-media-fr-04-01-2008). Overthe past two years we have been building and rebuilding tyBit, and end of secondquarter we are making tyBit 1.0 available to the public. The ad module Beta has beena success using over 5,000 advertisers serving millions of ads per day. The lastBeta before releasing tyBit 1.0 is the Partner Beta and for that we have 3 largepartners and 80 search affiliates. Partners who have existing web properties witheyeballs will be able to sign up and manage their own advertisers who can run PPCand KWR interactive ad campaigns, said Company officials. I have been one of theBeta advertisers, said Wally Bell. I am extremely impressed with the tyBit admodule, reports and results of my online PPC campaigns. It is easier to use thatGoogle s ad module and more flexible because I can make and serve my own video ads. Company officials indicate that over the past 90 days usage of the tyBit searchengine has grown exponentially doubling each month. This metric reflects the actualsearches conducted by subscribers using the ultra-fast client-side search engine.

The success of tyBit search usage is supported by industry analysis conducted by theCenter for Media Research. In numerous reports covering various interactive marketsegments from media buyers, women over the age of 45, social networking communities,wealthy and minority households, and the political advertising industry has grownfar beyond expectations. Gary Drenik, President of BIGresearch, concludes, "It's nolonger enough for marketers to advertise only a slogan...(they) need to betterunderstand the changing dynamics of the consumer media market and develop newmarketing plans that integrate new media to replace the erosion of traditionalmedia..." Company officials claim that tyBit is the cutting edge of the new mediawith over 100 partners in its pipeline representing 60 million users.

Why is tyBit a better advertising network? The industry s excitement is due to thevalue for the advertiser s dollar. The new media industry watchdogs estimate that upto 35% of all PPC traffic is artificially generated, AKA Click Fraud. tyBit deliversfast, relevant, secure, search results with little or no click fraud in its PPCplatform, and none in the Global Keyword Registry. tyBit also delivers the featuresthat subscribers want with more to come such as fully integrated secure mail,comparison shopping and a social networking platform, in addition to the ability todistribute text, video and audio ads that are keyword relevant. tyBit is makinginteractive advertising affordable for small businesses as well as largerenterprises who spend billions each online year. Until the end of May, anyone canadvertise for free in tyBit simply by signing up, said Kitti Jo Finch, GM fortyBit. Once 1.0 goes live in June this year, we will begin to charge foradvertising in tyBit. We know that we have produced the most relevant, powerful andcost-effective interactive advertising in the industry.

tyBit is affiliated with AIT (www.AIT.com/?pdkw=alt-traditi onal-media-fr-04-01-2008)a web hosting and domain registration company that has achieved 12 straight years ofsustained profitability and has generated $100s of millions in revenue whilecreating a profound economic influence on its surrounding community. AIT has beennamed 2 times to the Inc. 500 list of fast growing firms, 3 times to the Deloitte &Touche Fast 500 list, and has been previously named as the NC Entrepreneur Firm ofthe Year.

Source: Express-Press-Release.com

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