Enterprise Data Governance and Master Data Management
This seminar is designed to help companies formally define and manage their data. It explores the whole area of Enterprise Data Management including how to establish an Enterprise Data Architecture, Data Integration and Master Data Management technologies and opening up access to information by enabling Information As A Services (IAAS) that can be consumed by Portals, processes and...
Enterprise Data Governance and Master Data Management
This seminar is designed to help companies formally define and manage their data. It explores the whole area of Enterprise Data Management including how to establish an Enterprise Data Architecture, Data Integration and Master Data Management technologies and opening up access to information by enabling Information As A Services (IAAS) that can be consumed by Portals, processes and...
Optimizing Enterprise Data Warehouse Design Utilizing Dimensional Normal Form
Dimensional Normal Form is a new approach to Data Warehouse Data Architecture which combines the strengths of both the normalized and the dimensional design paradigms to provide usable, flexible, scalable, and high performing schemas for the Enterprise Data Warehouse. Dimensional Normal Form allows an Enterprise Data Warehouse to be constructed a Data Mart at a time without requiring an...
Search & Analytics Workshop: Using Analytics to Increase Search Effectiveness
Rather than simply getting a checklist of "How-To's", you will learn the "Why?" Understanding the "Why" will enable you to ask the right questions in order to get the right answers in your analytics program.
Practical lessons include:
- Understanding the differences and common points among web analytics programs
- Establishing common terminology
- Establish Key Performance...
Intro to Search Marketing Workshop
Getting searchers to your site is great, getting them to do what you want is another story.
Learn the basics of search engine marketing by integrating design, navigation and usability into a strategy that increases website rankings. This session is designed to bring beginners up to speed very quickly and provide intermediate-level attendees with actionable information that they can implement...
Search Analytics 201 Workshop in New York
This new one-day program is dedicated to improving results of your search marketing through search analytics.
Topic:
Key emphasis is on paid and organic search analytics including:
Search analytics definitions and terminology
Search Analytics and metrics for success for non ecommerce sites
Key Performance Indicators for paid and organic search
Organic search visibility and...