Lynchpin and Knexus team up to educate on analytics
The analytics sector is at a critical point in its development.Millions have been invested in analytics software but that software is failing todeliver the insight for business strategy it promised.This has created a massive disconnect between the analytics sector and what businessneeds. Research
Analytics stifling online growth
In a joint study of over 700 UK businesses by E-consultancy andLynchpin, results have shown that over 80% of businesses do not tie online analyticsto business strategy. Analytics is a multi-million pound industry with the price tag for analyticssoftware in a large corporation starting at 50K. As
Web analytics `failing to drive business decision-making`
Companies are typically failing to adopt a coherent strategywhich ties in web analytics data with business objectives, according to researchpublished this week by E-consultancy and Lynchpin. Less than a fifth of companies (18%) have an internal strategy that ties datacollection and analysis to business
TechWyse Launches New Website Based On Analytics Foundation
Toronto, May 29 2008TechWyse is pleased to announce the launch of its new website. After months ofplanning, and development TechWyse is pleased to deliver a website that launcheswith its core philosophy in place. TechWyse delivers well planned sites which arebuilt upon statistical data which helps
Web analytics becoming core marketing competency
Analysis, measurement and search engine optimisation (SEO) arebecoming more important than traditional marketing competencies a recent survey onthe skills needed in modern marketing has shown.Of the 120 US and UK respondents to the survey by Coremetrics, 73 per cent saidanalytics and measurement