Bar Coding, RFID & Automatic Identification Systems
Bar Code, RFID, and Automatic Identification (Auto ID) usage is practically mandatory. It is cost effective, competitive, and accurate, and, if you or yourcustomers don't require it now, you will shortly!
This course explores ALL of its uses! Bar Codes, Radio Frequency Identification (RFID), and other Auto ID techniques are ways to gather information with minimum human involvement, providing...
Social Media/Legal Mashup - Key Strategies Every Business Should Follow
What do Kim Kardashian, United Airlines, Yelp.com, Courtney Love, Viacom, a toddler, and your new intern have in common?
Join SFIMA and speaker Gaida Zirkelbach of Gunster to find out; as she uses some wacky and astounding, real-life examples to highlight how your business can get into (and stay out of) legal trouble when using social media.
This event will cover how social media can...
Search & Analytics Workshop: Using Analytics to Increase Search Effectiveness
Rather than simply getting a checklist of "How-To's", you will learn the "Why?" Understanding the "Why" will enable you to ask the right questions in order to get the right answers in your analytics program.
Practical lessons include:
- Understanding the differences and common points among web analytics programs
- Establishing common terminology
- Establish Key Performance...
Enterprise Search Summit
Whether your interests lie in upgrading existing search platforms, cutting through the complexities of search technologies, designing your own system, using search to enhance business intelligence, putting information in the cloud, taming your Big Data, analyzing and measuring your search effectiveness, or implementing search in new environments, we’ve got something for you! Join us at...
Intro to Search Marketing Workshop
Getting searchers to your site is great, getting them to do what you want is another story.
Learn the basics of search engine marketing by integrating design, navigation and usability into a strategy that increases website rankings. This session is designed to bring beginners up to speed very quickly and provide intermediate-level attendees with actionable information that they can implement...
Search Analytics 201 Workshop in New York
This new one-day program is dedicated to improving results of your search marketing through search analytics.
Key emphasis is on paid and organic search analytics including:
Search analytics definitions and terminology
Search Analytics and metrics for success for non ecommerce sites
Key Performance Indicators for paid and organic search
Organic search visibility and...